Leadership & Brand Strategy - Minter Dialogue / How to Use Artificial Intelligence Responsibly with Vince Jeffs from Pegasystems (MDE374)

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Episode notes

Minter Dialogue Episode #374

Vince Jeffs is Senior Director of Product Strategy, Marketing AI and Decisioning at Pegasystems, which is holding its iNspire online event on June 2. Vince is also currently the #6 ranked overall author on CustomerThink.com, and the #2 on Customer Analytics. Vince and I discuss how AI has been applied during the pandemic, how to use AI responsibly for example in developing the best customer experience, Pega's Ethical Bias Check to help guide AI implementation.

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