Leadership & Brand Strategy - Minter Dialogue / Getting the Fuel to Craft All Your Branded Content Needs with Melanie Deziel, author of The Content Fuel Framework (MDE376)

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Episode notes

Minter Dialogue Episode #376

Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this chat, we discuss what it means to think like a journalist as a marketer, the relationship between storytelling and content, looking at some key and insightful elements of her new book, how to come up with 100 pieces of content for your brand using focus and format and the notion of content bankruptcy.

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