Make Things That Matter

Petra Wille: Building a community of practice

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Episode notes

Petra Wille is a product leadership coach and the author of Strong Product People, my go-to book for the people development side of being a product leader. In this conversation, we dive deep into why and how a community of practice can level up your team and save training budget.

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Links & resources mentioned:

Petra Wille:


Twitter @loomista


• Book: Strong Product People

• Conference: Product at Heart

Related episodes:

Amy Edmondson: Building teams where people feel safe

People & orgs:

Robert Kegan

Tolingo (translation company)


Strong Product People

An Everyone Culture

The Culture Map

Selling the Dream

Other resources:

Product Communities of Practice: Everything You Need to Know

Dan Pink - Autonomy, mastery, purpose

The (product) cultural iceberg

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