Winning at B2B: Insights from Mark Allen
Welcome to The Future of Media, Explained. Actionable insights to help you build and future-proof your media business, featuring interviews with leaders at the cutting edge of media publishing.
This week – business to business publishing with Mark Allen, founder and executive chairman of the Mark Allen Group. A leading publisher of trade magazines covering everything from healthcare and aerospace engineering to music and education.
He tells UK editor Charlotte Tobitt why he cottoned onto the subscription model early, how quality content is king and whether he’d ever take the group public.
You can read more about business to business publishing and the Mark Allen Group at pressgazette.co.uk.
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