REALWORK

035 Dionne Gooding: From student to Selfridges

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Episode notes

“I feel like people are more open to black brands” 

 

Dionne Gooding is a fashion designer and sustainable London-based clothes brand creating handmade, fun casual pieces and custom-made garments using West African print fabrics. Combining organic cotton and preloved garments with fabric off-cuts to avoid wastage, her sustainable credentials has seen the designs included in Selfridges’ Project Earth collection. Dionne shares her business journey so far, featuring Paris events and a pandemic pivot.


Dionne talks on:

  • Building the business with customised shoes
  • Learning essential business skills 
  • Moving from custom designs to manufacturing
  • Pivoting and changing the business model after COVID
  • Being a working mum and adapting to change
  • Designing for Selfridges 
  • Positive BLM consequences


Discover Dionne’s work and latest collection at https://www.dionnegooding.com/


Find out more about REALWORK on Instagram @doreal.work or visit www.doreal.work 

 

The REALWORK Podcast with Fleur Emery is produced by Buckers at Decibelle Creative, find her on Instagram: @decibelle_creative and here: www.decibellecreative.com


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