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Episode notes

Husband and wife Paul Vlitos and Collette Lyons have written their first book together under the pseudonym Ellery Lloyd. People Like Her follows mummy influencer Emmy, who blogs under the name Mamabare. She shares her life as a parent of two young children with her followers, but her online persona hides the offline reality. The authors tell Richard and Judy why they found that two people writing one book is a bit like a game of consequences, and what they’ve learnt about the art of being an online influencer.

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