SocialMinds - Social Media Marketing
How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal
Published: 16 April 2025 at 08:29 Europe/London
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Episode notes
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice.
John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.
