Talking Shop

4. Voice Tech Is Transforming Entertainment

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Episode notes

Entertainment is one of the original voice use cases on smart speakers. But, as ambient experiences evolve, more marketing opportunities arise through voice.

Nowadays, skills like Paloma’s Bedtime and Hand Wash Tunes open new avenues for fans to connect with artists outside usual circumstances. And, while more and more people are searching for music based on mood and time of day, a great voice strategy can increase artist discoverability. 

We’re chatting about new voice trends in entertainment with James Bartlett and Lauren Fitzgerald of Sony Music UK. Tune in!

For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report. 

And don’t forget to follow us on social media for unlimited tips and insights on voice: 

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and @vixen_labs on Instagram.