Talking Shop

1. Voice Tech: From Toy To Marketing Tool

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Episode notes

The numbers have spoken — 91% of voice consumers are using voice search via a website, mobile app, or smart speaker. 

In this episode, James is joined by Jon Stine, executive director at the Open Voice Network, and Susan and Scot Westwater, co-founders at Pragmatic Digital, to discuss this and some other key findings in the Voice Consumer Index 2021, recently compiled by Vixen Labs in partnership with the Open Voice Network.

The report digs into how consumers use voice to search for brands and even make purchases across three regions — the UK, US and Germany. 

Alongside an exclusive analysis of the report straight from white paper co-authors Susan and Scot, this episode focuses not only on unpacking the data, but also providing insight on how to use it to create a better experience for the consumer. 

For a more comprehensive view on voice user trends in the UK, US and Germany, download our full VCI 2021 report. 

And don’t forget to follow us on social media for unlimited tips and insights on voice: 

@Vixen_Labs on Twitter,

Vixen Labs on LinkedIn, 

and @vixen_labs on Instagram.