Sparkle and Thrive

[Episode 71] Level up your LinkedIn profile with Beth Kirk’s brilliant top tips and 2021 LinkedIn trends lowdown

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Episode notes

LinkedIn. It’s a bit like Marmite, right? Some people love it, while others run a mile from it 🏃. Why? Because, until you get your head around it, LinkedIn is the one network guaranteed to give you the jitters. You hop from profile to profile, and before you know it, you’ve got a nasty case of imposter syndrome and an army of ANTs marching through your mind.

But, there’s one woman here at TechPixies who loves LinkedIn. We’re talking the scraping out the jar, not a scrap of Marmite left kind of love! And she’s been kind enough to jump on to this week’s Sparkle and Thrive podcast to give you the lowdown on LinkedIn’s latest features and the trends you need to know in 2021. Let us introduce you to Beth Kirk.

Here’s why you need to tune in:
If you thought LinkedIn was just a place for stuffy old suits, Beth kicks off the episode with a bunch of stats that are going to blow your mind. You’ll also enjoy a deep dive into how best to connect with other users, why your profile picture matters, and whether LinkedIn Live, Stories and Premium are for you. Plus, as if that wasn’t enough, you’ll take away a top tip for a video that's worth its weight in gold 🥇.

Here’s what to listen out for:

[02:20] Beth explains LinkedIn’s phenomenal growth.

[06:10] LinkedIn is great for community building, but you need to follow Beth’s top tips to get it right.

[10:47] Hear the LinkedIn DM that got Joy’s attention.

[14:56] Are you making the most of the Featured section and headline on your profile? 

[20:18] Learn some tops tips to achieve a professional profile picture.

[31:18] Hear Beth’s fab idea for a video on LinkedIn.

[34:01] Are LinkedIn Stories worth diving into? 

[37:27] Should you be on Premium?

[40:35] Beth wraps up with some thoughts on LinkedIn’s latest features.

[43:29] Are you up for Beth’s challenge? Give it a go!

As Beth says, making the most of LinkedIn is about adding value to your audience and listening more. “As individuals, or as a company or brand, you’ve got to build trust with your audience... you’ve got to engage with them, you’ve got to listen to them, you’ve got to help your community. If you continue to just broadcast your message and sell, it’s not going to work for you.” Yes, Beth! 👏🏻👏🏼👏🏾👏🏿

To hear more words of wisdom and loads more top tips on levelling up your LinkedIn profile, tune into this week’s episode now.

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