The Sniff Perfume Podcast

S2 E7 Jorum Studio

Listen on

Episode notes

Jorum Studio are one of Scotland's hottest perfume houses. Their fragrances are dynamic, unusual and seek to push raw materials well out of their usual tropes and cliches. We speak to the team behind Jorum Studio - Euan McCall and Chloe Mullen - about life perfuming Scotland's capital (and beyond). We discuss brand ethics, how they know what is elegant, how they work on their creative practice, and how Scotland itself helps shape the final scents.