The Briefing

The Facebook ad boycott explained

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Episode notes

The #StopHateForProfit campaign is growing, but will it make a difference? Some of the biggest brands in the world have all pledged to suspend advertising on Facebook during July. It’s part of a campaign called #StopHateforProfit.  

 

In today's episode we find out why the big brands are turning on Facebook, and delve into the issue of Hate speech which is a problem that has plagued Facebook for years. Facebook makes nearly all of its money from advertising. This campaign is only for a month so will it actually impact Facebook’s bottom line?

 
Dan Van Boom is the news editor of C-Net, and joins us to help answer that question.

 

In today's news headlines:

• Federal health minister demands answers after Victorian cases exported interstate
• Geoffrey Rush hangs onto record defamation payout after Daily Telegraph loses appeal
• Jeffrey Epstein’s former girlfriend and alleged “pimp”arrested by FBI

 

In today's Briefing we ask: What is the #stophateforprofit campaign? Are advertisers just virtue signalling when they were cutting their marketing budgets anyway? What has Mark Zuckerberg's response been? Will there be any meaningful change from Facebook moving forward?