The Programmatic Advisory

How Have Browser Restrictions and Regulation Impacted User Identity in Marketing?

Listen on

Episode notes

Wayne Blodwell and Lloyd Greenfield are joined by Liveramp's Head of Publisher Strategy, Simon Burgess to discuss the role of user identity in Digital Marketing. Join them to hear about the current challenges in identifying users within the digital ecosystem, its impact on advertising and what solutions are in store for the industry this year.