Thought Leaders Business Lab Podcast
146: Messaging That Makes People Want To Buy with Peter Sandeen
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Episode notes
Writing compelling copy is a challenge that most entrepreneurs struggle with.
It sounds so easy - just share information so people know about your business.
However, it doesn’t take long to realise it’s not that simple.
To catch the attention of your customers, people need to see how valuable your offer is, along with a strong value proposition.
In this episode, Peter Sandeen joins us to talk about finding the right method to market your service. He shares how you can find the right target market and make an offer they can’t refuse.
Want to know more?
Check out today’s episode right now.
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WHAT YOU’LL DISCOVER IN THIS EPISODE:
- You can still thrive even if you have more than one niche (1:28)
- Understanding what to share to build your brand (4:22)
- Value Versus Want (7:12)
- Identifying your customers wants (11:17)
- Finding the right people to be your customers (13:01)
- Identifying how much to charge and when to ask for payment (17:27)
- Things to consider when changing an offer (21:47)
- Ingredients for creating a sales page (26:19)
- Handling comparisons of competitors (31:54)
- Calling out people’s misconceptions (37:40)
- Finding the right system for your business (42:49)
- Additional tips to make people want to do business with you (46:01)
- Making your customers buy is simple but not easy (51:25)