Tourpreneur

Embracing Diversity & Empowering Community Through Food Tours with Blue Fern Travel

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Episode notes

This is the Story of Blue Fern Travel, the DC Tour company which tells the history of neighborhoods through food. Blue Fern Travel focuses on supporting local businesses, specifically, women-owned and minority-owned businesses. Today, Mary and Stefan share the Blue Fern Travel ethos and how they work with organizations helping those in need in the city. They share how their food tour business started and how they gained funding for their new venture. They reveal how their community reacted to their business and why it's essential to work with staff, management, and owners when securing vendors. They explain the business skills they had to learn and the methods they use to design their food tours. They discuss why they chose their online tour booking platform and how they market their tours. They also share advice for hiring people to help promote your tour business and what tourpreneurs can do to help their communities.