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Bringing leaders together for activation and business generation



Empowering technology leaders to achieve their
greatest results through successful partnering.



What Leaders Say

Attending this event was like striking gold 🙂 As a startup founder focused on co-sell and partnership, the validation and insights I gained at this event were invaluable; the future of partnerships and alliances is clearly bright. Vince Menzione, you are truly a powerhouse, and I wish you continued success! Most importantly, thank you for streaming the entire event, was truly incredible.
Archana Vadya Founder & CEO at PartneRite
Vince is a recognized leader in the partnerships, channels, alliances, and ecosystem world. He actively participates across the community (including one of the world\'s most popular podcasts on my annual list) and is often referenced by executives who are transforming their go-to-market strategies and rethinking how partnerships will propel the next decade forward. Each time I talk to Vince I get smarter - I would suggest others do the same!
Jay McBain Chief Analyst - Channels, Partnerships & Ecosystems at Canalys
Ultimate Partner is my secret weapon, I highly recommend them if you wish to leverage partnerships to accelerate business growth. In one year, we hit milestones with our Hyperscalers that most software vendors take years to accomplish if they ever do. Just as important, they helped us steer away from investing in the wrong activities and navigate these complex entities expertly to apply the right levers at the right time to maximize growth.
Dianna Geairns Alliance Leader Panzura
A big shout out to Vince Menzione for bringing this scale event (Ultimate Partner LIVE in Dallas) to life! It was a mega effort, and the results were amazing. Just look at the abundance of LinkedIn posts! It was an absolute pleasure sharing the stage with so many incredible speakers and colleagues from Microsoft and several of our partners like WorkSpan Carve Partners BDO BDO USA EY Archive360 Sage PartnerTap.
Kevin Peesker Microsoft President, SMC - Small, Medium, Corporate Business
I had a chance to participate in Vince Menzione's Ultimate Partner LIVE event in Dallas, Texas. I was blown away by the power of the event that Vince put together. We had a chance to network with Microsoft senior leadership presenters and other Microsoft partners who wanted to learn how to advance their business with Microsoft
Dr. Petri I. Salonen Founder, CEO Tellus International
Ultimate Partner is my go-to partner for Thought Leadership on Partnerships. The thoughtful and strategic approach to how to leverage and develop business relationships is top-notch. Their specific knowledge of the Microsoft Ecosystem gives them a unique edge in helping our Microsoft Partners develop and grow their businesses.
Helane Cohen Microsoft Partner to Partner Lead, US GPS
“The workshop allowed us to clearly action gaps in our current plan and create focus on partner mix and go-to-market strategies. We left with the confidence to make the necessary adjustments for significant growth by applying the recommendations.”
Frank Rauch Head of Worldwide Channel, Check Point Technologies




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Join us at the Ultimate Partner LIVE Redmond

May 1st – May 2nd, 2025




About Vince Menzione

Founder & CEO of Ultimate Partnerships,
Host of Ultimate Guide to Partnering
and Ultimate Partner LIVE.




Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.



Gain valuable insights from those I trust and who have made a significant impact in the evolution of partner and ecosystem strategy.


Check out our latest podcast episodes.



Episode, Featured, Google, Leaders, Optimization, Spotlight 259 - Tech Trends and Predictions for 2025 with Jay McBain March 23, 2025 With Jay McBain, Principal Analyst, Canalys VIEW EPISODE Episode, Featured, Google, Leaders, Optimization, Spotlight 258 -How to Unlock Marketplaces and the Future of B2B with Jon Yoo of Suger March 17, 2025 With Jon Yoo, CEO of Suger VIEW EPISODE Episode, Featured, Google, Leaders, Optimization, Spotlight 257 -Unlock Google Cloud Growth: Dai Vu on AI, Partnerships & Marketplace March 5, 2025 With Dai Vu, Managing Director of Google Cloud's Marketplace and ISV Go-To-Market VIEW EPISODE Episode, Featured, Leaders, Microsoft, Optimization, Spotlight 256 - AI Trends, Marketplaces & The Future of Partnerships | Insights from Top Industry Leaders February 26, 2025 With Our 8th Anniversary Compilation VIEW EPISODE Episode, Featured, Leaders, Microsoft, Optimization, Spotlight 255 - Microsoft's AI & Software Vision: An Inside Look with Jason Graefe February 13, 2025 With Jason Graefe, Microsoft CVP, ISV & Digital Natives VIEW EPISODE Episode, Featured, Leaders, Microsoft, Optimization, Spotlight 254 - Mastering Tech Evolution: Regina Manfredi on AQ, Bold Partnerships & Modern Selling February 4, 2025 With Executive VP, General Manager @ Crayon US VIEW EPISODE Episode, Featured, Leaders, Microsoft, Optimization, Spotlight 253 - Strategize ISV Cloud Success with Justin Murphy January 22, 2025 With Justin Murphy, CEO of CloudAtlas VIEW EPISODE Episode, Featured, Leaders, Microsoft, Optimization, Spotlight 252 - Secrets to Thriving in Microsoft’s Ecosystem: Reis Barrie Shares Proven Tactics January 14, 2025 With Reis Barrie, CEO of Carve Partners VIEW EPISODE Episode, Featured, Google, Leaders, Microsoft, Optimization, Spotlight 251 - Tech Trends, Ecosystems, and AI: Jay McBain on Partnering for 2025 Success January 5, 2025 With Jay McBain, Principal Analyst, Canalys VIEW EPISODE Episode, Featured, Leaders, Microsoft, Optimization, Spotlight 250 - Master Your Mind: Michael Gervais on Unlocking High Performance and Well-Being December 22, 2024 With Dr. Michael Gervais, Founder at Finding Mastery VIEW EPISODE

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8 Pillars To Partner Success


Get insights on:

  • Why Partnerships Fail.
  • Why Ecosystems Matter.
  • The 8 Pillars of Partnership Success