Reasons to be Cheerful with Ed Miliband and Geoff Lloyd
115. GOING BACK TO MY GRASSROOTS: the return of the ground campaign
Hello! Away from the set piece speeches and TV interviews, British elections are fought by thousands of party activists going door-to-door to speak to voters. But what impact does this really have and why are political campaigns around the world increasingly looking to the ‘ground campaign’? Becky Bond tells us the story of how her team pioneered a new way of involving volunteers in the Bernie Sanders campaign. Then Vincent Pons and Simon Kruschinski explain why door-to-door canvassing has made a return to French and German elections in recent years.
Comedian Rosie Jones comes back to talk to us about what's keeping her cheerful in the election news this week
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