Music Tectonics

Livestreaming Trailblazer: John Petrocelli of Bulldog DM

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Episode notes

What do Prince, Justin Bieber, and Pepsi have in common? They all turn to John Petrocelli for amazing livestream concerts. When livestreaming boomed in 2020, the Bulldog DM founder already had 20 years of experience. John sits down with host Dmitri Vietze to dig into Bulldog DM’s best practices for compelling, interactive livestream experiences for artists, brands, and the fans that love them. Find out how a transformative experience with Prince led John to found Bulldog DM a decade before livestreaming was cool. What’s it like to watch your field grow from a handful of competitors to hundreds in the space of a year? What are new livestreaming companies missing? How do branded livestreams turn the traditional advertising-programming relationship on its head? Where does John see livestreamed performance going in the future?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!