What Do You Actually Do?

Running an advertising firm, with Luke D'Arcy

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Episode notes

Luke is President at Momentum Worldwide, the most awarded global experiential agency in the world. With offices in over 30 countries the agency works for clients such as Samsung, Verizon, American Express, Microsoft, Coca Cola and Nike. He is a Harvard Business School alumni and has previously worked across numerous global marketing networks as well as client side for Richard Branson leading the launch of the Formula One team at Virgin. Outside of work he juggles 5 kids and tries desperately to find time to keep fit.

This episode is essential listening not just for students interested in breaking into the advertising industry, but for anyone wanting to work in a position of leadership. Luke tells Kate about his career journey, what he does every day, and what he looks for when recruiting new graduates.

Find a full transcript and the links mentioned in this episode on our blog.