Infinite Scale: The Ultimate Growth Podcast for MSPs / Episode 38: Everybody can be good at MSP Sales

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Episode notes

James talks with Colin Knox of Gradient MSP about what it takes to build a successful MSP in 2022 - and why sales shouldn't feel so daunting - whether you're selling to the business next door or larger organizations. It's not about pricing, it's not about tools - it's about persistence and building relationships.