Tech, Art & Culture

Meet the Marketeers 01 // Matt Pyke talks SEO

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Episode notes

This episode we chat about SEO with Matt Pyke from Fly High Media - plus news and insight from the only marketing podcast on the internet.

The News

3:44 - HBOMax is a branding disaster
9:98 - Nivea create their own Marketing Agency to drive personalisation
16:59 - Why using the wrong kind of personalisation is costing B2B brands sales

Deep-Dive on SEO

22:18 - The Business Case for SEO
30:58 - Running an SEO Audit
36:17 - Optimising Conversion Rate
40:18 - Tools and 5 Actionable Steps

44:40 - Listener Questions

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

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Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy.