Tech, Art & Culture

Meet the Marketeers 02 // Sam Oakley talks Marketing for Open Banking

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Episode notes

This episode we chat about Marketing to the Open Banking Industry with Sam Oakley from BUD - plus news and insight from the only marketing podcast on the internet.

The News
1:51 - Barclaycard to host a virtual festival
10:27 - How B2B Marketing and Sales Teams Can Adapt to a New Normal
18:42 - Don't make ads, make TikToks

Deep-Dive on Marketing for Open Banking
25:50 - What is Bud’s Mission?
28:42 - Issues of trust with Open Banking
31:45 - Does Marketing have a role in making Open Banking more beneficial to customers
34:11 - Why banks need to drive users to their apps
38:25 - In-App Marketing
40:48 - Highlights from Sam’s years at Wolfstar
47:53 - Bringing the market to the product, and no above-the-line marketing
49:57 - How did Bud reach 9,124 followers on Linkedin
53:07 - Founding StashMetrics

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Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy.