15 Minute Freelancer

85. Is your next freelance client on TikTok? (with Chloe Barnes)

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Episode notes

Are you missing a trick if you don't use TikTok to market your freelance business?

My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, including:

• What makes TikTok different from other social media apps
• Why you should think of TikTok as “real person TV”
• How she got her first client via TikTok when she had just 29 followers
• How to find clients on TikTok (or help them find you)
• How to create content the TikTok algorithm (and potential clients) will love
• Spontaneous vs. scheduled content
• How TikTok fits in Chloe's wider marketing strategy

And since we had SO much to talk about, there are not one but TWO bonus clips in the 15 Minute Freelancer newsletter (previous issues listed here too): 15minutefreelancer.substack.com

Say hi to Chloe:
TikTok: @thewritechloe
Instagram: @thewritechloe
Website: thewritechloe.com

Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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