15 Minute Freelancer

92. Using video to market your business (pt. 2 with Jude Charles)

Listen on

Episode notes

This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first.

“As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.”

In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves.

We cover:

• 5 different ways to tell an unforgettable story using visual strategies
• Why (and how) you should take people behind the scenes of your business
• How to get shy clients to contribute to video case studies
• How to leverage your video to get more eyes on it.

Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Mentioned in this episode:
Website: http://JudeCharles.co
Newsletter: http://JudeCharles.co/newsletter
Dramatic Demonstration: https://judecharles.co/book 

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.