Everyone Wins: Client-First Sales for Wedding Photographers

5 Steps I Took to Double My Income in 2 Years (Part 2)

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OVERVIEW
We are currently in the middle of a 5-part series on the steps I took to double my business income in 2 years. If you missed the last episode - Step 1 - go back and listen to that before jumping in to this week. It’s a helpful starting point and will make this episode all the more useful to you!

If you listened in to Part 1 of this series you already know the backstory - that from the end of 2019 to the end of 2021 I doubled my business’s total revenue. It was a crazy two years in just about every way imaginable.

And, you might have found yourself wondering - “did the pandemic actually create more free time in my calendar, which in turn allowed me to spend lots more time working “on” instead of “in” - well, yes and no!

Last week’s Step 1 - that step was actually taken starting in 2019. Most of the initial time and habits I developed to start structuring my work days for working “on” the business more were established before (but only right before) my business started to grow rapidly.

And truthfully, if I had waited to start prioritizing working ON my business until the pandemic hit - I think the results would have been dramatically different, and I wouldn’t have had the mental or emotional capacity to learn new skills or habits.

So, yes, I did have more time in 2020 than I anticipated to work on the business, but the wheels of change had already been turning for about 6 months, and that is where the real change happened which planted to seeds of rapid growth.

And on that note, we continue on our journey and tackle Step 2.