Seriously Social

Trust unveiled: Not all apologies are equal

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Episode notes

Which professions and brands do you trust? In this episode, Professor Nicole Gillespie from the Trust, Ethics and Governance Alliance at the University of Queensland talks us through trust—how to build it, maintain it, and what to do if we lose it. Going beyond the personal perspective, Professor Gillespie examines the factors that make an organisation trustworthy and the psychology behind building consumer confidence.

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