Money Making Women

Doing the Real Work, with Fleur Emery

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Episode notes

This week I'm talking to Fleur Emery. Fleur is the founder of REALWORK, the online co-working space for women; an action-based community where female founders and freelancers up-level their business fast. 

Featured in Wallpaper Magazine, The Sunday Times Style Magazine, Stella Magazine, Grazia, The Financial Times, The Guardian and The Observer, Fleur’s first brand went from concept to Waitrose in 18 months, the second, from concept to house lager at The Ritz Hotel in the same time frame. 

She has held a guest lectureship in business and branding at UCL and has coached or been a NED on multiple start-ups including Pip & Nut, Miso Tasty and Little Bandits.

Fleur has a regular column in Courier magazine and has hosted business events at The Wing.

 

We talk about

3:56 Fleur introduces herself and her business journey

5:19 Real Work

9:38 Fleur’s Instagram post - “Will you hate me when I’m rich?”

13:27 What led her to creating Real Work

15:58 Acknowledging money privilege

17:07 Failing after success

17:50 How getting data from failure led to her new venture

19:03 Selling her membership

20:42 Investing in an opportunity

22:20 There is no marketing trick to success

21:40 The power of community 

24:50 Charging without a solid plan

26:52 Iterating - low risk experimenting

27:25 Brinkmanship

29:48 The podcast effect vs polished media

31:48 Earning in a pandemic

33:40 Self awareness in the face of criticism online

36:10 Selling mindfully

38:43 Will there be a book of Fleur’s colourful life?

42:44 My quickfire questions

 

We reference the following books - 

Rupert Everett, Red Carpets and Other Banana Skins

 

Find Fleur at her website - www.doreal.work

and on Instagram @doreal.work

 

Join my Facebook Group - Money Making Women

and follow me on Instagram @ray_dodd

This episode was edited by Emily Crosby Media