Reframed by Mustard
By Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.
bymustard.com; @onlybymustard
Latest episode
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Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?
Our mission and action at Mustard has always been centred on Africa. But in our recent reflections, we have asked if our belief is bigger than our mission. We believe the most powerful and moving initiatives in history have been story-led. We therefo… -
Ep.042 - Do we need to embrace failure in the African startup space?
Entrepreneurship is inherently tied to failure, yet we can’t help but view startup failures negatively. In this podcast episode, Kevin Mutiso, founder of Oye, and formerly of the unsuccessful startup Alternative Circle, discusses his own failure and … -
Ep.041 - How to actually start with why, feel the fear, and do it anyway!
In this episode we speak to Daby Osuji, a corporate go-to-market strategist and founder of a faith-based blog Quill and Cross, to discuss how she is conceiving brand authenticity for the latter by following and expressing her own passions, feelings a… -
Ep.040 - Can we find objective beauty in maths, shapes and logo design?
Is there an objective standard for logo design, and can mathematical principles be applied to find it? In this episode, we interview award-winning logo designer Kwaku Amprako, who believes there is an objectively "good" way to create logos. We discus… -
Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?
In this episode, we revisit the topic of brands in Nigeria and Africa in light of our recent conversations on African VC. We speak with Mr. Funsho, a Nigerian designer and brand influencer, to discuss how the value of branding is currently perceived … -
Ep.038 - African VC and the justified and unjustified optimism surrounding it
In this episode, we explore Africa's VC industry with Mark Kleyner, co-founder of Dream VC, the accelerator for existing and aspiring investors in Africa. We discuss the industry's fundamentals, the overwhelming presence of multilateral organisations… -
Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?
Crystal Palace F.C. recently appointed Kenny Annan-Jonathan as their creative director: a first for a British Premier League team and an trend emerging in sports. In this Reframed episode, we discuss the changing dynamics between sports, brands, cult… -
Ep.036 - Becoming an influencer: how has social media changed the game?
Influencers from previous decades such as The Beatles and Michael Jackson, feel otherworldly compared Kim Kardashian and others of today. We speak to US comedian, Orlando Baxter, to discuss the road to becoming an influencer in the 21st century. By h… -
Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?
The OECD reported in March 2022 that Africa exports more primary products but lacks a competitive advantage in higher-value sectors. We discuss this issue with macroeconomist Charlie Robertson and explore ways for Africa to overcome barriers to growt… -
Ep.034 - MUSTARD journey update - venture launches, raising and 'Barbie budgets'!
