Podcasting for Consultants
By Spotlight Podcasting
Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Whether you're an independent or running a larger consulting firm, this show covers everything you need to know - starting with episodes that guide you through the first steps you'll need to take to successfully launch a podcast that provides consistent leads and sales. Hosted by Spotlight Podcasting founder Jonathan Baillie Strong, you will also hear interviews with leading consultants who will be sharing how they have been growing their own businesses through podcasting and how you can do the same.
Latest episode
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Your Questions Answered
Wrapping up season one, we finish off by answering some questions that came up relating to episode frequency, length, how to interview and more. -
How to Distribute and Promote Your Podcast
If you're wondering exactly how a podcast is distributed and how to grow your audience, this episode has all the answers. -
Beyond the Interview: Show Notes & Repurposing
Tune in to hear how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast. -
The Best Software And Technology For Podcasting
The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. This episode will explore some of the best options for podcasters looking to create a professional-sounding podc… -
Essential Equipment For Your Podcast Recording Setup
If you're starting a podcast, you might be wondering what equipment is needed to create your show. In this episode we'll talk about the basic equipment that's required for recording podcasts. -
How To Brand Your B2B Podcast
If you already have a name and concept for you show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound … -
How to name your podcast
People often get stuck with naming a podcast, but it doesn’t have to be so hard. In this episode we’ll walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests. -
Turning guests into clients - the full process
Do you want to know how to turn interview guests into clients? On this episode, we discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for lo… -
Building Out Your Podcast Production Team: What You Need To Know
Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. In this episode, we'll go over the different options available and what you'll need to consider. -
How to calculate ROI for your interview podcast
Before launching a podcast for your consulting business, it's helpful to determine how this pay off financially in the long run. In this episode, we describe a simple formula that help you determine what the sort of profit and return on investment yo…
