Arts Work

Morayo Sodipo: marketing and communications specialist

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Episode notes

Phoebe speaks to Morayo about how her love of writing helped her pivot careers—from chemical engineering to marketing and communications in the arts.  

Morayo shares how she realised that she needed to change jobs, what she did to make sure she knew it was the right decision and who helped her along the way. She also talks about how her love of telling stories is at the heart of her role at the Royal Exchange Theatre in Manchester.


Morayo’s experience shows that you could be great at marketing and communications if you’re curious about what makes people tick and enjoy telling people about the things you love. It also shows that you can transition into the creative sector, especially if you’re driven by a passion for the work, the organisation or the role you’re after. 

Arts Work is brought to you by Sadler’s Wells in association with Barclays Dance Pass.   

You can find:   

  • transcripts and details on the full series here  
  • more information on Barclays Dance Pass here  
  • follow Sadler's Wells on Twitter @Sadlers_Wells 
  • follow Morayo on Twitter here @MoRay_13 
  • And follow the Royal Exchange Theatre on Twitter @rxtheatre


Mo’s resource recommendations:  

The Drum 

Arts Marketing Association 

Bozoma Saint John @badassboz  


Skylar Marchai

Digital Culture Network 

Google Digital Garage 

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