The Switch Podcast with Andrea from Switch Natural
Episode 18: Brianna Salerno, Clean Beauty Influencer
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Episode notes
After a life changing parasite cleanse during COVID, Brianna did a complete health overhaul including switching out every last toxic beauty product. I've followed Brianna since she started as a clean beauty influencer, and she graces her community always with authenticity and kindness. Brianna shares her experience, including her health struggles and the transformative impact of adopting a clean lifestyle. The discussion covers the challenges of building an authentic influencer brand, navigating partnerships, and how having the trust of her community is of utmost importance her. Don't miss the end where Brianna spills her favorite clean beauty products and her amazing makeup application tips as a makeup artist!
Follow Brianna @blessholisticlife on Instagram.
Takeaways
- Brianna's journey into clean beauty began during the COVID lockdown.
- She experienced significant health improvements after a parasite cleanse.
- Building an authentic influencer brand requires maintaining trust with followers.
- Navigating brand partnerships can be challenging for clean beauty influencers.
- Community engagement is vital for spreading awareness about clean beauty.
- Brianna judges the Clean Sert Awards, providing feedback to brands.
- She emphasizes the importance of ingredient awareness in beauty products.
- Brianna shares her favorite clean beauty products and their benefits.
- Transitioning to clean beauty can be done gradually by replacing products as they run out.
- Brianna encourages others to share their clean beauty journeys on social media.
Chapters
00:00 The Journey to Clean Beauty
06:14 The Impact of Clean Products
12:46 Building an Authentic Influencer Brand
20:03 Navigating Brand Partnerships
28:31 Engaging with the Clean Beauty Community
36:07 Judging Clean Beauty Awards
40:42 Favorite Clean Beauty Products
53:36 Tips for Transitioning to Clean Beauty