Scale: The Modern Media Podcast

Content Analytics vs Regular Analytics

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Episode notes

Curious about using specialised content analytics over generic alternatives? How can Content Analytics influence your strategy? Join us as Neil Powell, a solutions engineer at Parsely, highlights the nuances of content versus web analytics and underscores the immense value a dedicated content analytics tool can bring to an editorial team.

About Neil

Neil Powell is a seasoned solutions engineer at and Automattic, a web-based content analytics platform. With a background in publishing, Neil later moved into a product management role, which led him to his current focus on content analytics. He has unique expertise in understanding the nuances of content and web analytics and advocates for the importance of data in shaping content strategies.

If you have any questions or want to reach out to Neil directly you can find him at

You can find show notes, transcript and more on this episodes page at

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