The Story Board
3: Peter Hutton – The Sports Media Journey
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Episode notes
Trippant head of content Eoin Connolly talks to Peter Hutton about a generation of huge change in sports media.
Peter shares the lessons of a globetrotting career that has included spells as a journalist, producer, executive and CEO, at organisations the BBC, IMG, Eurosport and Meta – from reporting during the Hillsborough Disaster to relating football stories from unheralded corners of the world and running an Olympic broadcaster.
Now an adviser and board member for the likes of Greenfly, the Saudi Pro League and the Professional Triathletes Organisation, he also outlines the future of sports content and the trends he sees as being most important to audiences and storytellers.
Peter shares the lessons of a globetrotting career that has included spells as a journalist, producer, executive and CEO, at organisations the BBC, IMG, Eurosport and Meta – from reporting during the Hillsborough Disaster to relating football stories from unheralded corners of the world and running an Olympic broadcaster.
Now an adviser and board member for the likes of Greenfly, the Saudi Pro League and the Professional Triathletes Organisation, he also outlines the future of sports content and the trends he sees as being most important to audiences and storytellers.