The Story Board

S2 Ep3: Matt Gentry

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Episode notes

Trippant head of content Eoin Connolly talks to Matt Gentry, agent and business partner of tennis icon Sir Andy Murray. 

Matt discusses the epic sporting journey he has been on with Murray, the realities of life in tennis, and how it compares with athlete representation in other sports. He also explores how they have developed Murray’s commercial interests through early-stage investments, ventures with companies like Castore, and other adventures like padel.

And he reflects on the art of giving and receiving good counsel, making room for strategy in the day-to-day grind, and the importance of purpose in building a career and a business.

Trippant is a communications consultancy that champions people and storytelling to grow businesses across sport, entertainment and experience. Find out more at

Theme music: Enjoy Yourself by Steven OBrien
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