FROM DOUBT TO DRIVE - Entrepreneurs Only
Entrepreneurship is not a democracy. You must take the decision. - Federico Grom, GROM & LEC
Episode notes
From Doubt to Drive - Entrepreneurs Only.
This week with Federico GROM, Co-Founder of GROM (https://www.gromgelato.com/it/it/home.html) and LEC (https://lec.it/) as well as Mura Mura (https://muramura.it/en/we)
Federico is THE poster-boy of Italian Ice Cream who co-founded GROM Gelato in 2003 and grew it to 98 shops in 15 countries before they sold it to Unilever. Recently he co-founded LEC together with the Formula One Driver Charles Leclerc https://en.wikipedia.org/wiki/Charles_Leclerc.
In this episode, Federico talks with us about his journey starting with no clue & no money from scratch believing that there is always room for doing it better, even in crowded markets like the ice cream industry.
Our main learnings from this conversation are:
- You need lots of passion and energy.
- Set a strong mission from Day 1, which is “impossible to reach”. In his case: Making the best Gelato in the world.
- Flavor first.
- Determination is key for every successful entrepreneur.
- The answer is always the smile of a happy customer.
- In difficult situations, work out to clear your mind to regain your drive.
- If you have a problem, work harder.
- Don’t work after dinner. Wake up earlier the next day.
- The right co-founder is more than a brother.
- Dream big.
- Create a circle of trust to share your doubts. Listen. Interpret. Take decision.
- If you don’t have enough data, decide with emotion.
- Innovation doesn’t come from data, but from emotion.
- An entrepreneur should know a little bit about everything.
- Select the right people, who are better than you.
- Entrepreneurship is not a democracy. You must take the decision. …
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© From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V
Recorded on 26th April 2024 via Zoom in Milano, Italy (Federico Grom) – Mirissa, Sri Lanka (Mario C. Bauer) – Hamburg, Germany (Florian Schneider).