The Next Innovation

Live from SXSW: Do Humans Still Matter in the Evolution of AI?


Published: 17 March 2026 at 16:53 Europe/London

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Episode notes

Happy St. Patrick's Day! In this episode of The Next Innovation, host Jennifer Strong takes you to Austin, Texas, for the annual tech conference at SXSW. In this live panel discussion hosted at Ireland House, she sits down with Peri Kadaster, Chief Communications Officer of Nearform, a company that specializes in delivering tailored AI solutions for clients. The panel also features Brenda Jordan, CEO of Sobi Analytics, a company using AI to enable smarter and more efficient financial services.

The discussion examines Ireland's growing role as a global tech powerhouse, the different ways AI can strengthen business operations, and the increasingly important role of human intelligence, hand in hand with AI. Plus, the panelists take questions from audience members.


Episode produced by Situation Room Studios. Executive Producer is Christine Baratta, Senior Producer is Sharon Beriro.


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