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Hasbro’s AI Character Licensing Breakthrough
Published: 10 June 2026 at 11:53 Europe/London
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Episode notes
Hasbro’s diving headfirst into the AI revolution with Sixth Wall, licensing iconic characters like Optimus Prime and Mr. Potato Head for official AI experiences — not just images, but full behavioral licenses managed by their new CharacterOS system. This move combats unauthorized AI versions while ensuring characters stay true to their personalities, with voice actors like Peter Cullen properly compensated. From interactive stories to customer service bots, Sixth Wall’s targeting teens and up, prioritizing safety and brand control — and already accepting pilot requests via ElevenLabs and their site, even as privacy and ad concerns loom.
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