Culture Gabfest
ICYMI - The Secret Marketing Tactic Killing The Internet
Published: 27 May 2026 at 08:00 Europe/London
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Episode notes
On today’s episode, host Kate Lindsay is joined by New York Magazine features writer Lane Brown whose latest piece breaks down the “clipping economy,” which has become the backbone of the entire internet. Cheaper than traditional advertising, people and companies employ bots and users to generate fake hype for everything from music to TV shows to SNL performances. The internet has become so saturated with this content that now almost everyone has to do it to compete. But if you take away clipping, does any real internet remain? And if everything is marketing, is anything online real?
This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay.
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