The Dealer Playbook
By Michael Cirillo
The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry.
Latest episode
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Ryan Stewman: How to Negotiate and Close a Car Deal
Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales. In this special rewind episode, we revisit a timeless conversat… -
Glenn Lundy’s Blueprint for Dealership Success
Hey gang, welcome to this episode! Today, we’re not just in any studio – we’re recording right from inside the new 800% Elite Auto dealership with none other than Glenn Lundy himself.Glenn Lundy is a trailblazer in the automotive industry with a refr… -
We're Building a New Dealership from the Ground Up!
So a month and a half ago, Glenn Lundy, President of 800% Elite Automotive Club, called me. He said "Michael, I have the opportunity to build a dealership from the ground up, but I want it to be different. I want it to be a leadership training compan… -
Anthony Alagona: Proven Strategies That Can Help You Increase Appointment Show Rates
Are you ready to revolutionize your approach to Business Development Centers (BDC) and transform your dealership's operations? In this episode I sit down with Anthony Alagona, the founder of Appointments That Show and a true BDC master. Anthony's inn… -
Jonathan Sewell: Top Tips for selling more cars with Youtube
Jonathan Sewell, affectionately known as "Jonathan Sewell Sells," has spent two decades in the car industry, transforming from a sales rookie to a YouTube sensation. His deep understanding of automotive sales and his innovative approach to digital ma… -
Colby Joyner: 3 Ways to Increase Operational Efficiency Using Your CRM
In today's episode, I sit down with my good friend Colby Joyner, a renowned expert in the automotive industry, to discuss "Three Ways to Increase Operational Efficiency Using Your Existing CRM." With years of experience in dealer groups and a keen un… -
Evan Walters: How to make $3000 per copy In Automotive Finance
Evan Walters is a powerhouse in the automotive finance industry. With a career that started at the age of 17, detailing cars, Evan quickly rose through the ranks, mastering sales, management, and finance. He has now contracted over 8,000 deals in les… -
The End of the Dealer Playbook?
Welcome to this special solo episode, as I celebrate ten years of unforgettable moments; I can't thank you enough for always being here with me every Thursday. Ten years ago, I took a leap of faith and launched the Dealer Playbook Podcast. From the n… -
Forget the Gimmicks: How to Win Customers for Life with Hank Ebeling
Hank Ebeling is the Owner and Lead Coach at H4 Training. With a background in the fitness industry and a deep understanding of hospitality, Hank has honed his skills in delivering exceptional customer experiences. His expertise has helped numerous sm… -
The Growth-Mindset Advantage: How Tustin Ulrich Leads His Dealership to Record Performance
Tustin Ulrich is the General Sales Manager at Roper Kia. In this episode, we discuss his inspiring journey of self-improvement, leadership, and maintaining balance in a demanding industry.Tustin’s personal journey is equally compelling—he has success…