Be In Demand with Laurie-Ann Murabito

222. Engaging Your Audience: The Power of Personality Based Business Quizzes with Linda Sidhu

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Episode notes

Are you using quizzes as a lead magnet from the stage? If not, you’re missing out on a goldmine of engagement and conversions!

Quiz extraordinaire Linda Sidhu joins the podcast, to unravel using quizzes as your lead magnet. Linda, known as the "Quiz Queen," shares her incredible journey from pharmaceutical sales to becoming a leading force in the realm of quiz creation for entrepreneurs. With her quiz strategy, Linda helps businesses create a tailored approach to engage their audience and build their email list effectively.

Check out what you’ll learn:

  • The importance of tailoring lead magnets to different versions of your ideal cleints based on their stage of business and preferences so that you speak to where they are
  • Effectively promote quizzes from the stage for audience engagement and evergreen lead magnets
  • The significance of personalization and debunking fears on the landing pages for quizzes, so you speak directly to their heart, mind, and soul
  • Strategies for creating engaging and fun quizzes that drive high conversions
  • Common mistakes to avoid in quiz creation, so you leverage each stage and audience to it’s full potiental

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Thank you for listening,

Laurie-Ann