Beyond The Bio

084: Owning the Game with Amber-Keegan Stobbs 

084: Owning the Game with Amber-Keegan Stobbs 

Beyond The Bio


Published: 10 March 2025 at 02:00 Europe/London

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Episode notes

Where does personal branding fit into football?

Who else to ask other than on-pitch skipper of Newcastle United women’s team, Amber-Keegan Stobbs. Amber-Keegan, whose first name is a product of her father's love for Newcastle United legend Kevin Keegan, is a lifelong fan of the club and arrived in the North East in the summer of 2023.

Amber started her career at Washington Spirit in the United States, and has experience across numerous divisions, including the Women's Super League, the Championship and the FA Women's National League Southern Premier Division.

We discuss how personal branding comes into play on and off the pitch, as Amber shares how she defines her own brand and the journey that has shaped it. She also delves into her work with the Newcastle United Foundation and reveals the incredible story of how she joined Newcastle United featuring none other than local legend Alan Shearer. This is one you won’t want to miss!

Let's get stuck in…

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Connect with Amber:

Instagram: https://www.instagram.com/amberstobbs/

X: @akstobbs

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

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