Wait What Really OK with Loren Weisman
By Loren Weisman
The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business.
- https://lorenweisman.com/
- * © 2025 Loren Weisman All Rights Reserved ® ℗ *
Latest episode
-
Fake Authors Using AI: Exposing Fake Authorship in the Age of AI
Are you concerned about how artificial intelligence is reshaping what it means to be an author? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I share my take on the growing trend of fake authors using AI to make… -
Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority
Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a boo… -
Honest AI will not replace humans.
Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical..… -
How My Daughter Changed My Approach to Business Integrity
Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life.… -
Fake amazon reviews and ways to navigate through them.
Fake amazon reviews and ways to navigate through them. Wait What Really OK Season 10, Episode 5, Show 145. * Loren Weisman A Brand Communications & Optics Strategist Illuminating Authoritative Intelligence & Amplifying Authentic Experts.… -
First Discovery steps I take with clients and onboarding approaches
First Discovery steps I take with clients and onboarding approaches. Wait What Really OK Season 10, Episode 4, Show 144. * Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has..… -
Where has all the vetting gone? WWROK with Loren Weisman
Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman. This was unscripted and in the moment. One take. One shot. All mistakes still in..… -
Discerning and Defining a product manager role
Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman. Derrick is the guest on this episode of Wait What Really OK.... -
Google it or googling it does not provide authority answers
Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. When you Google dig deeper. When you tell people t… -
Artificial Intelligence Statement
Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. In the wild west of new AI or...