The Brazilian Shirt Name Podcast

The Sports Marketeer: How to sell German football to Americans with Bayern Munich's Dee Kundra

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Episode notes

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As part of our series of promoting football (or football adjacent) content that we love, we have the second episode of 'The Sports Marketeer' by Amar Singh.

SUBSCRIBE TO THE SPORTS MARKETEER HERE:
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In this episode:
How do you grow soccer in the USA where the NFL, NBA, MLB and College Football still dominate?

That's the challenge embraced by my guest Dee Kundra, who as Bayern Munich's Managing Director, Americas, is at the forefront of growing audiences and unlocking new fanbases, for Germany’s most successful football club, in the USA and beyond.

Dee's career back catalogue includes launching the Liverpool's women's team, to taking Pele to Cuba for a truly historic game.

Fresh from signing a partnership with KSI and Logan Paul's Prime Hydration, Dee shares her remarkable story, her hopes for the FIFA World Cup in 2026 and her insights into successful sports marketing strategies... including her plans for a certain Harry Kane.