Building your Brand

Maximising Visual Storytelling for Small Businesses with Jacqueline Bourke

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Episode notes

Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial. 

We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an important medium for marketing.

If you need a great reminder of how to use imagery for your brand, this episode's for you.

Episode highlights:

02:44 The Power of Video in Marketing 13:49 Creating Authentic Video Content for Your Brand 17:33 Navigating the World of Stock Imagery and Video 22:28 Addressing Bias and Embracing Diversity in Visuals 27:11 Innovative Strategies for Standing Out in Marketing

See how your brand can use iStock photos and videos. 

Check out Getty Images and iStock’s Creative Insights page

Here's the link to Irish Pub Christmas campaign mentioned

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

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