Business But Better

Understanding Greenwashing: Be Bold But Be Sure

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Episode notes

It’s a term that’s gained increasing momentum in recent

years, but what’s actually meant by greenwashing? How can marketing teams

ensure that they remain compliant, as well as creative? And what are the

dangers of putting out green credentials that can’t be validated? Host

Charlotte Rees-John is joined by experts Georgie Collins and Duncan Sparke to

discuss the legal and reputational pitfalls of getting it wrong,  the

impact of the impending Digital Product passport, and much more.