BUSINESS BRAINS

Being an authentic business owner with Dr Morgana

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Episode notes

Dr. Morgana McCabe Allan PhD. takes us on a journey through the realms of identity, reality, and entrepreneurship. With a PhD in the co-creation of identities, Dr. Morgana is uniquely positioned to guide entrepreneurs through the often tumultuous waters of self-discovery and self-love. Her insights are not just theoretical; they are deeply practical, offering a roadmap for building businesses that are not only successful but also authentically aligned with who we truly are.

She is the author of the book Unbecoming: Your Unorthodox Guide to Radical Wholeness.One of the central themes Dr. Morgana explores is the internal debate that many entrepreneurs face. This debate revolves around the tension between being true to oneself and succumbing to the pressures of external validation. In a world where the latest trends and industry standards often dictate our actions, it can be challenging to remain grounded in our own unique identities. Dr. Morgana emphasises that the key to overcoming this challenge lies in self-love and self-discovery.

A significant portion of the episode is dedicated to discussing the impact of patriarchal norms on both men and women. Dr. Morgana points out that we live in a culture that restricts the emotional range of men, allowing them to express only a limited set of emotions. This, in turn, makes the concept of self-love more foreign and difficult for many men. Women, on the other hand, often replicate masculine patterns in business, leading to feelings of imposter syndrome. Dr. Morgana advocates for a more inclusive approach that validates a broader range of emotions and experiences.

So how do we move towards authentic living and business practices? Dr. Morgana introduces the concept of ‘tree rings’—small, interconnected steps that extend our reality gradually. Instead of making a massive leap, she encourages taking small, manageable steps that foster a sense of safety and authenticity. This approach not only impacts how others perceive us but also how we perceive ourselves, reducing the risk of burnout and imposter syndrome.

Another crucial point Dr. Morgana makes is the importance of defining success on our own terms. She warns against the ‘shifting baseline’—the idea that societal standards of success are constantly moving, making it impossible to ever feel truly accomplished. By setting our own benchmarks and focusing on internal growth rather than external validation, we can create a more fulfilling and sustainable sense of success.

Throughout the episode, Dr. Morgana’s interdisciplinary approach shines through. She seamlessly integrates business, spiritual, and personal development, demonstrating that these aspects are not separate but deeply interconnected. Whether you’re just starting out or running a seven-figure business, her insights offer valuable guidance for anyone looking to build a life and business that are genuinely reflective of their true selves.