The Message

Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech

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Episode notes

David Brown, Chris Powell and Emma Johnston-Wheeler review a surprising change in leadership at Leo Burnett and a big account win for PHD Canada, Jaguar’s Type 00 concept car and Tylenol's DJ treatment, and recent efforts to hold big tech accountable.  


Articles discussed: 


https://www.campaigncanada.ca/article/1898225/leo-burnett-names-angus-tucker-interim-cco


https://www.campaigncanada.ca/article/1898546/tim-hortons-awards-media-phd-canada


https://www.campaigncanada.ca/article/1898548/jaguars-contentious-rebrand-finally-gets-its-car-moment-questions-remain


https://www.campaigncanada.ca/article/1898549/tylenol-partners-dj-duo-cold-medicine-cool


https://www.campaigncanada.ca/article/1898223/canadas-big-media-goes-openai-ottawa-targets-google (main discussion) 




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