Campaign podcast

Interview: How Barbie stays relevant after 65 years

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Episode notes

Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.

Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.

Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.

This episode was edited by Til Owen.

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