Christina Talks Podcast
How Strategic Partnerships Can Strengthen Your Business and Allow you to Offer More to Your Customers!
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Episode notes
Strategic partnerships in business is something Christina has been focusing on recently. When you are growing your business the options to increase growth can be overwhelming but what often gets overlooked is the value of strategic partnerships. Listen in to this episode to hear why!
KEY TAKEAWAYS
- There are different types of strategic partnerships but essentially, it’s having an agreement with another to share resources and working together to reach your own goals.
- Having an alliance with a similar business to you can strengthen your offering to customers, deliver skill sharing and/or help you achieve your end goals quicker and more efficiently.
- As a small business, aligning and partnering up with other small businesses means you can give a better offering to your customers together. Especially if your market is quite niche.
- Strategic partnerships can allow you to be more innovative and bring unique prospects to your customers.
- To ensure you have a successful partnership you need to establish good communication, that everyone is getting what they want out of it, your values are aligned and being upfront about what you expect to happen.
BEST MOMENTS
04:23: “That allows you to create things that are a bit more niche in some sectors”
08:36 “Innovation would happen quicker and it would probably be better in the long run”
VALUABLE RESOURCES
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
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