Communication Strategy That Works podcast
By Emma Drake
Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
Latest episode
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Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month. In our discussion, Helen talked about the importance of humility, the value of... -
Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communication Sustainability with Substance, with Helen Neal
Today, I’m joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professional of the Year at the PRCA Dare Awards 2024 and invited to speak at COP16 in Riyadh, Helen is... -
Ep 171. How to Create a Mindful Workspace for Peak Productivity
Welcome back to the final episode in February's productivity series. Today, I want to share how I’ve tried to transform my workspace into a mindful environment that boosts efficiency using a couple of simple approaches. Whether you work from... -
Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance
With the bulk of winter behind us, I find that February is the perfect time to start being proactive and setting the tone for a productive year ahead. If you’ve been waiting for the right moment to shake off the post-holiday slump, this is it!... -
Ep 169. Book Review: How to Stop Overthinking by Chase Hill
Feb is all about bringing you some productivity hacks, and we kick off tackling overthinking, which has always been a struggle for me. If you've ever found yourself caught in an endless loop of worry, anxiety, and self-doubt like I have, then How to.… -
Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape
As we step firmly into 2025, the communication landscape continues to evolve at a breakneck pace. For PR and marketing professionals, staying ahead of trends while effectively connecting with audiences requires not just strategy but precision... -
Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind!
As we dive into 2025, I know how challenging it can feel to keep pace with the constant changes in communication and PR. The rapid shifts in technology, platforms, and audience expectations can sometimes feel overwhelming—believe me, I get it.... -
Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
As a new year approaches, there’s no better time to start something fresh and exciting. 2025 is the year to take that idea you’ve been mulling over and turn it into something meaningful — something that connects, inspires, and resonates.... -
Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
If there’s one thing I’m truly passionate about, it’s the built environment. I believe that developments aren’t just about bricks and mortar—they’re about creating spaces where people feel at home, where communities grow, and where... -
Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'
Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative...